Delaqroux Inc Updates.
So i was watching the tv when i realized the few patterns of ads in televisions. Among the common ones is the lame-guy-saw-hot-girl, guy-uses-X-product, guy-becomes-cool, and finally, guy-gets-hot-girl (of course, you can switch the gender the other way round too). The concept is a tad primitive in my opinion, but hey, it works to a great extend. If you think "nah, it wont work", let's just say, i bought Lynx deodorant. So, yeah, Lynx is an Australian (at least, i think it's Australian.. it might be an international product) men's perfume and deodorant brand or something and the product pride itself in the "men who uses Lynx gets girl" marketing concept it is using. But after watching both Malaysian ads and Australian ads, it got me thinking; what's next in the Malaysian ads?
I mean, the guy in the Australian Lynx ad started out unattractive and due to his fortunate application of Lynx beforehand, he can transform from lame to romantic, romantic to cool and at the end of the ad where he is invited for a cup of coffee (Yes, kids, it must have been coffee.. what else could a man and a woman do together in an apartment :p), the ad clearly indicate that the man... well... will get his coffee (the machine appeared and shaved his... well... downstairs). So yeah, the headline; men uses Lynx get laid (coffee).
Then, i came across an ad in Malaysia with an almost similar concept. The guy was driving, guy saw hot toll gate girl, he turns on his car deodorant, girl get impressed. Afterwards, the closing scene of the ad had the girl now in the guys car... Wait... THEN WHAT? I mean, the guy in the Lynx ad in Aussie had him getting coffee - a concept pretty much a taboo in Malaysia (Yes, kids, you dont give coffee to strangers in Malaysia), so what's next for the car deodorant guy who has got the hot toll gate girl in his car? Will they really get coffee and get to know each other? Then exhange phone numbers? Then meet each other's parents? Get married shortly after? And then finally the guy can now legally gets his coffee?
So, yeah, the main question that always got me thinking in such ads in Malaysia is "so the guy got the girl using an X product... then what?". If the product gets the girl to get in the guy's car. What other product do i need to make sure i... well... get the girl? I know, it's a sick thought but nah, it's just those random things i think of.
Let me know what you guys think.
Delaqroux Out.
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